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July 1989- Moscow KrasnoPresnaja Energo Expo
Digitronica delivering in Togliattigrad, in cooperation with Berardi Industries,
computers systems DX 689,powered by software procedures, developed in BITS/UNIX,
Motorola devoted to sheet-metal pressing lines.
The start-up for Digitronica group with Russian Trade. After this debut
Digitronica Nord Computers sign contract with ASM-Teleheating Unit, for Digital
Vax equipement, excorting ASM's specialists to KrasnoPresnaja Energo Expo
exhibition in Moscow.
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October 1989
Digitronica took part to the Italian/Russian symposium by Coe-Clerici,
outstanding trade company wich promoted, since long time interchange
relations between Italian and Russian organizations.
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Yune 1990
Digitronica delivering computers equipment and software for imaging
retrieval to Suworosky Museum in Moscow.
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1991/1992
Digitronica beginning contacts with istitutions and trade agencies
in S. Petersburg, witnessing to the political and economical mutation
of the Soviet System and experiencing the birth of CIS and the new
democracy of Russian Federation.
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1993
Digitronica estabilish as commercial consultant agency and trade
promoter in Russia for many Italian Company in different sectors of
activity: fashion, textile, beverage and so on.
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1993
Digitronica agents start with marketing action in S.Petersburg Region
and the Baltics. During sales meetings get in touch with new born
little private companies and discover the Russian Tipology of
"New Rich-Bizniz men".
Digitronica become trusting partner in many Italian/Russian projects
and ventures, providing logistic, and financial support to new Russian
beginners wich Italian suppliers facing their expectations of
prepayment before shipping goods.
In many of these brand new operations Digitronica is acting as
guaranter intermediary.
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1993
In these scenario of trade expeditions with prepayment,
guaranted by Digitronica, it has been concluded an
important contract between Russia beverage importers
and Italian distillers.
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1993
Digitronica also initiate to get in charge of the organization of
group of Italian exhibitors wich want to promote their "made in
italy" products to the many Russian exhibitions and fairs.
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July 1994
Digitronica is committed with the organization of a big Exhibition
space at Baltica 94 in S. Petersburg's Lenexpo center. Digitronica
carry out all the shipping procedures, burocratic and accomodation
problem for many Italian partners coming to S. Petersburg Lenexpo
from Brescia, Castelgoffredo and many Italian North-West fashion
companies.
Digitronica agents preparing all the promotional plan from the
boot to catalogues, and providing intensive advertising compaign
in cooperation with the new private Radio Corporation Radio Europa
Plus, the first and nowaday still the most popular in Russian
Federation.
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October 1994
In the same days Digitronica open two exhibitions space, one at
winter season at Lenexpo - S. Petersburg and the second in
partecipation with a group of fashion clients from Monza at
the BIT Italia 94 in Moscow.
The first rilevant expo for made in Italy production.
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January 1995
Digitronica take to Konsumexpo in Moscow, the fashion exhibition
for textile and shoes, many Italian creations from cachemire new
models by Maritex, to Ballin precious shoes productions, to
Rossetti elegant menswear, signing interesting contracts.
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July 1995
Lenexpo organize a more wide Baltica 95 and Digitronica confirm his
continuity of presence in S. Petersburg organizing a wider boot,
featuring hosery manifactures of Castelgoffredo and Botticino, from
Gallarate, intim white producers from Vallecamonica, Historical
fur logo Combipel, shoes, boots, women elegance from Treviso and
franchising projects by Stefanel for Russian shops.
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July 1995
At Digitronica's exhibition space at Baltica 95 partecipate many
manufactures from Brescia specializing in woman and man fashion.
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October 1995
Digitronica gave a little contribution for intensifying commercial
interchange between Italian manufacturers and new trade companies
of CIS and Russian Federation promoting first export esperiences
of little Italian industries, that are ready to understand the
changes of Russian market and able to invest on these new
opportunities.
The most important structural charactheristic of these Italian
exporters that partecipated togethr with Digitronica to first
trade ventures are flexibility of production, little dimension,
ability to invent and adaptation for unprecedent solution to
carry out.
Customers that follow Digitronica in Russia are little enterprises
from Brescia, Mantova, Verona, Modena, Milano ready to meet demands
that come from the new free market of CSI. Russian operators visiting
boots, entusiastic wathchers of Italian fashion presentations, that
would buy immediately products by cash, with the mission the start up
their commerce, avoid burocracy barriers, uncertain trasposts.
Is the new comming up Russian Capitalism and Digitronica is the
witness that feel witness of changes.
In October 95 at Season tair of S. Petersburg after 3 days of full
of visitors, at the boot of Digitronica not one sample remain
unsold, not even the metallic desplayers wich have been sold to a
new wholesale of the Moskovsky Prospect.
But Digitronica agents must analyse for their Italian investors
only Russian partner wich are serious at business, and protect their
customer from traps of the wild borning market.
Who are the new Russian entrepreneures?
Wide apparats that opened little semiprivate trade units,
cooperatives, enterprises in privatization progress, directors of
Konbinat going to their own business. Operators coming from big towns
of Russian Federation but also from Ukraina, Belorus, Kazakistan,
Siberia. All concentrated on the migration toward market economy
and ready to take the occasion of their life:
how to transform a wide factory of automitive spare parts into a
little production of engines for washing machines.
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October 1995
Two distributors of woman pantyhoses manufactured in Brescia initiate
their commerce through the wide Region of Leningrad.
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January 1996
Digitronica take all their Italian partners to the consumexpo
exhibition in Moscow.
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1998
Together with Andreevsky T.D - 000.
Digitronica estabilish the new Italian/Russian joint/venture
Digitronica Nord Computers that opened their first head
office inside LDM Palace in Popova Ulitza at S. Petersburg.
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2000
Digitronica buy a web domain in Russia and start the new
project for the commerce gateway www.madeinitaly.ru with
the precurs assistance of talented Russian software maker
and Peterlink, the first Russian private web service
provider.
Today more than 100 logos of Italian exporters of different
categories have estabilished a web link from Russia to
Italy, thanks to "madeinitaly.ru".
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